One of the most crucial tools out there for DJs and music producers is Instagram. While a little bit overshadowed by SoundCloud, Instagram still has a place among all DJs out there, veterans or not. It gives you the ability to not only get your name rolling and introduce your craft to other people, but it's also a great tool for everybody that is looking to acquire more gigs and play in more events. Definitely, modern DJs cannot afford to overlook social media for exposure, much less Instagram.
In this article, I will be providing several tips on how to make it big on Instagram, how to achieve greater exposure, and become more well-known when it comes to DJing. I'm pretty sure that everybody reading this article will find it useful. I made sure to find tips for everybody that DJs, no matter if he's a more experienced veteran or he's just starting out. So without further ado, here are the tips!
The first thing that I would recommend is for you to make your own color scheme and aesthetic. This is for several reasons. The first one is that having a particular color scheme and aesthetic will make it easier for people to remember you. And when it comes to color schemes, it's always better to choose colors that most express what your music and brand are about. If you tend to play slower house songs, it might be wise to choose softer colors that aren't as vibrant, while you might want to do the opposite if you tend to play faster EDM and similar styles of music. If you want to know more about color schemes and how it affects the way your market yourself, please click here.
Something else that I really recommend that you do is to show your own logo in all the pictures that you upload to social media. Just like color schemes, creating a logo is a great way to make people remember you, and it's something that I consider to be really important if you are looking to make a name for yourself in this business. If you want to go even further, I recommend that you make your own clothes with your embroidered logo and wear it to your shows.
Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience, which can be potential clients or EDM fans, among other people. As a DJ, creating content will give you the ability to connect to people interested in DJing, which is exactly what you are looking for on Instagram.
Obviously, Instagram is a social media platform that is specifically made so that people upload their pictures, and it's what most people see. Because of this, photography is perhaps the most important part of this. You have two choices when it comes to photography: take the pictures yourself or hire somebody to do so. The first one is cost-effective but it has some obvious limitations that you must keep in mind. One of these is that you can't take pictures of yourself. The other one is that you might not be as skilled as you might want to be. If these downsides bother you, it might be wise to pay for photography.
There's also the option of using stock photos for your Instagram, and this might be the most recommended choice if you do not want to pay a photographer. The downside of doing this is that there are going to be lots of people using the same photos, which is a big con, so if you really want to make an original project and want to market yourself as a fresh DJ, you might want to go with a photographer, or at least purchase stock photos from a more exclusive website.
One of the most important ones is to reach out to other DJs that are promoting themselves as DJs on Instagram. This might be an excellent idea because of several reasons. The first one is that you will have the social proof of other DJ promoting your work.
When it comes to contacting DJs, there are several things you can do. While cold-calling can work, it’s often best if you have a bit of a relationship going. this means you should connect on the platform DJs use best: social media.
Follow DJs you are interested in across social channels. This not only may get their attention, but it also allows you to make sure their style, frequency of posting, and interests are in-line with your DJing style Then start sharing! Share content the DJ creates. Comment on it. Like it. Whether it’s a comment, like, or retweet, engaging with an influencer is like an introduction to the social world.
As you probably know, Instagram is one of the Most Important Social Media Platform for Your DJs. with over 800 million unique monthly users on Instagram, marketing on the platform is absolutely worth it. Not only does this give you an additional channel to use when interacting with your audience, but many have also found success with direct leads through the platform. So Instagram marketing does matter and, while it may not be ideal for everyone, it’s worth looking into.